Indian Amrita Randhawa to head Mindshare China

19 Nov,2012

By A Correspondent


Mindshare veteran and regional Client Leader Amrita Randhawa has been appointed President, Mindshare China. Ms Randhawa will report jointly to Bessie Lee, GroupM China CEO, and Ashutosh Srivastava, Mindshare CEO of Global Emerging Markets and Chairman for Asia Pacific.


Based out of Shanghai, Ms Randhawa will lead the agency’s China operations across Shanghai, Beijing and Guangzhou, working alongside the agency’s clients and leadership team to drive the agency forward in the market. Prior to taking on this new role, she had overseen regional and global client relationships including Nestlé, PepsiCo, Yum!, L’Oréal on both a Mindshare and WPP level.


“Amrita is one of the brightest and most effective managers in our network. Her strategic thinking along with her tenacity and experience in the China market will give Mindshare and its clients an unparalleled advantage,” said Mr Lee.


When asked about her plans for the agency, Ms Randhawa said, “I am delighted to return to the Mindshare China family. This is a market that continually excites, challenges and sets new norms for the media industry. We have a talented and passionate team powered by the Mindshare advantage of innovation and technology. I look forward to working with them to deliver powerful ideas, seamless execution and financial value to our clients’ business.”


Said Mr Srivastava, “We’ve been lucky to have someone of Amrita’s caliber as a trusted advisor to key Mindshare clients across Asia Pacific, and she’s the right person to drive the agency forward in one of our most critical markets.”


Ms Randhawa who has worked in India at Mudra, Mindshare and Starcom graduate from MICA in 2000 and earlier studied at Delhi University’s Kamala Nehru College and Air Force Bal Bharati School (Source: Linkedin profile).


Additional to Ms Randhawa’s appointment, Mindshare also announces two other promotions.  Linda Lin, currently Vice President, Mindshare China, will be the agency’s new Chief Operating Officer, reporting to Ms Randhawa. She’ll continue to focus on streamlining the agency’s operations; managing key commercial functions and will continue to drive the agency’s work forward with critical international and domestic Chinese accounts.


Karl Cluck, currently Chief Strategy Officer for China, will become the Chief Strategy Officer for Mindshare, North Asia. His remit will expand to include Japan, Korea, Taiwan and Hong Kong in addition to his current responsibilities in China. He will report to Deepika Nikhilender, Leader for Business Planning, Mindshare Asia Pacific, and will continue to be based in Shanghai.


“With these appointments, I feel we have a best-in-class team to ensure Mindshare remains one of the most respected and valued strategic communications agencies in China – delivering the best thinking, solutions and value to our clients,” said Mr Srivastava. All appointments are effective January 1, 2013.



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