In TAM’s absence, Whats-On-India search rankings show some trends

21 Nov,2012

By A Correspondent


It’s been a little over a month since TAM Media Research stopped releasing its weekly ratings following a decision taken jointly by broadcasters, advertisers, advertising agencies and TAM, that the release of the data will be held back until December 19 given that it would take some time for the mandatory digitization process to settle down.


The general entertainment channels genre would’ve been impacted most as the date of the announcement was the Wednesday when the ratings of the Bigg Boss opening episode were to have come in.


Given that there is no other body conducting a Peoplemeter-based research in the way TAM does, MxMIndia asked What’s-On-India for a summary of the top programmes as it would at least give an indicator of the what Indians searched for via their EPGs and that India searched for and via a variety of other devices and applications.


TV TRENDS has been built using specialist and proprietary algorithms that collate, analyze and compute millions of observations across multiple platform. It provides cues and powerful insights on the potential consumption and intention-to-view of content by Indian TV viewers.  The sources from where observations are aggregated include What’s On India platforms like:  Web, Mobile portal, Apps (Android, iPhone, iPad, Blackberry, Windows Mobile, Nokia Ovi), EPG-on-the-Cloud (MobileTV and IPTV).


Atul Phadnis

Said Atul Phadnis, CEO, Whats-On-India, “Given our multiple consumer touch-pointsm, we been been able to observe what viewers are searching for on TV. These viewer actions, now cumulating to several million per week, get used to sharpen our search-&-recommendations algorithms. On several requests from the industry to release toplines of these observations, we have started sharing daily and weekly TV-Trends for key genres such as Entertainment, Movies and Sports. The industry reactions to TV Trends have been very enthusiastic with queries and suggestions continuously coming in from industry leaders especially broadcasters.”


The report gives the Top 5 Programmess of the Week for the following genres:  English Movies, Hindi Movies, English TV Shows, Hindi TV Shows, Regional TV Shows, Regional Movies, Sports and Kids, Documentaries, Lifestyle & Food.


Let’s look at how the Hindi Entertainment, Hind Movies and English Entertainment genres in the last three weeks.



Powerpoint source: Whats-On-India

Note: Number of Airings is the number of times a particular programme was aired/going to air on any Broadcast TV channel in that period


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