Fabulloso! appoints Bang in the Middle

09 Nov,2012

By A Correspondent


Online apparel and lifestyle story Fabulloso.com has appointed Bang in the Middle (www.banginthemiddle.com) as its communication partner for its next phase of growth and expansion.


Fabulloso! is an online store that sells a curated selection of apparel and lifestyle products. In a very short time Fabulloso! has created a very different niche for itself in the ever expanding e-commerce space in India. Bang in the Middle will help Fabulloso create online marketing campaigns to make it among the most preferred shopping destinations for life style goods in India.


Commenting on the appointment, Gaurav Taneja said, “Bang in the Middle understood our brand, consumer and displayed the right acumen to help us win in the market place. We believe e-com space in India has just started and there is tremendous potential to grow. We expect Bang in the Middle to partner us in our quest for growth and leadership.”


“Fabulloso! Is a delightful brand to be associated with. With Fabulloso’s very different product offering and consumer proposition, we believe they will be the favored destination for the discerning shoppers.  Our experience in digital marketing will help Fabulloso build momentum for its brand” said Naresh Gupta, Managing Partner, Bang in the Middle.


Fabulloso! retails a selection of designer creations, wardrobe classics, shoes and accessories, personal care products, and home decor and furnishings. Fabulloso! bring to you a mix of brand names that are instantly recognizable, brands that are known to a smaller audience and products that are independently designed. Merchandise is available for as long as it lasts, fresh inventory is added on almost a daily basis.


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