Effies 2012 judging reaches last leg, shortlist announced

26 Nov,2012

By A Correspondent

 

Four years back, the night when terror struck Mumbai, the Advertising Club’s Effie Awards were being presented. Yes, November 26, 2008 was also Effies night. By the time the last of the metals were presented, news hadn’t yet trickled in of the terror siege.

 

The 2012 edition is going to happen next week – December 4 – and the judging process is nearing completion. In fact as you read this, the jury is meeting in Gurgaon to deliberate on the shortlist.

 

Ajay Kakar

Says Ajay Kakar, Chairperson – Effie Committee and the Vice President of The Advertising Club, “For over a decade, the Effies has become the gold standard in measuring marketing and communication effectiveness in India. This is reflected both in the quality and the number of entries which the awards have been attracting every year – a startling increase from 53 in 2001 to 300 in 2011! In fact Effies is the only award that is bestowed on both the client and agency, to jointly celebrate the in-market effectiveness of their campaigns,”

 

Here goes the shortlist:

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