Edelman India forays into experiential marketing

30 Nov,2012

By A Correspondent


Edelman India has announced the complete acquisition of Cream Events Pvt Ltd to strengthen the firm’s experiential marketing capabilities. The addition enables Edelman to offer seamless integration across multiple channels for marketing and communications programmes. As part of the Daniel J. Edelman India group of companies, Cream Events will continue to trade and operate as an independent brand and separate legal entity.



Robert Holdheim

The acquisition represents a further step by Edelman to bring its ‘Public Engagement’ communications model to the Indian market. Robert Holdheim, Managing Director, Edelman India, said, “Our partnership with Cream Events not only enables us to add experiential marketing to the mix, we believe it will boost the overall level of creativity of our programmes. Over the past three years, we have been busy building our capabilities in terms of both substance and infrastructure to execute against our broader, strategic communications model. In addition to enhancing our core strategic media relations capabilities, we have focused investment in value-added service areas such as public affairs, branding and digital communications.”


“Having it all in one basket ensures consistency of message and allows our clients to minimize their interface with multiple agencies” added Mr Holdheim.


Harshad Chavan, Managing Director, Cream Events, added, “We have established Cream as the preferred agency for the lifestyle sector by delivering brand experiences for more than 250 brands to date. It is the right time for us to diversify and expand our capabilities with creativity as the center of our success. We are confident of partnering with Edelman for the spectacular work and creative thinking displayed by the firm as well as a strong network of global best practices that enables us to leverage synergies.”


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