Draftfcb Ulka Comstrat 2012 – grand finale on Dec 22

02 Nov,2012

By A Correspondent


DraftFCB+Ulka’s Comstrat, now in its seventeenth year, is the first ever case-study competition in the area of marketing communications, organized in association with K J Somaiya Institute of Management. The exciting youth oriented brand case study this year, Burn, has been provided by Coca-Cola India. The Case Study can be accessed at http://www.draftfcbulkacomstrat.com/index.html


Comstrat, Communication Strategy in short, is a reflection of the strong tradition of strategy-based advertising that has been practiced by Draftfcb+Ulka over its 50 year life span. Comstrat is conducted in the area of advertising and communication strategy based on a real life marketing situation, on a live brand.


Comstrat offers an excellent opportunity for students to work on a live case and build an interface with senior advertisers, marketers and academia, and over the years several management institutes and renowned companies across various industries have participated.


Here is what Kinjal Medh, Chief Operating Officer, Cogito Consulting and a long time jury member of Comstrat had to say, “The first ever case-study competition in the area of communication strategy, Draftfcb Ulka Comstrat has been a huge success with increasing participation and stronger competition every year from India’s leading B-schools. Students relish the opportunity to spar with real life communication challenges and the industry benefits from inspiring out-of-the-box solutions from fresh young minds.”


The past years have seen keen participation from management institutes across the country, and enthusiastic support from the industry. Some of the past year cases have been Hutchison Max(1997), Tata Indica (1998), Cadburys Bournvita(2000), Marico Parachute (2001), Philips (2003), Indian Oil Corporation (2004), Colgate Cibaca (2006), Hero Honda Pleasure (2007), Tata Sky (2008), Titan Octave (2009), Nokia C3 (2010) and Bru World Cafe (2011). Past winners include IIM Calcutta, MICA, Bajaj, NMIMS, KJ Somiaya, IIT Bombay SOM etc. This year the finale is to be held on 22 December at K J Somiaya’s Management Centre Auditorium. Be there to cheer the six finalists.


Event Details:

2pm, December 22nd, 2011

Venue: K.J.Somaiya Institute of Management Studies & Research, Vidyanagar, Vidyavihar (East), Mumbai-400077


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