Debrief: Idea: Dil khush ho gaya, Sirji!

20 Nov,2012

By Anil Thakraney


Nice, heart-warming Diwali ad from Idea. And the idea is so pleasing, this commercial can run long after the festival is over. That’s because it promotes communal harmony, which is very refreshing to see in desi advertising; this task is usually left to Bollywood films.


In the TVC, a Muslim man likes a ladies watch he spots inside a shop window. But his excitement turns to sadness when he discovers the hefty price. The dealer points out that it’s Diwali and therefore there’s a 50 percent discount on offer. The chap is elated. He purchases the watch and quickly sends a pic to his beloved through the cell phone.


Good idea, Sirji! This is a lovely public service ad, and therefore the brand benefits in more ways than one. Tremendous goodwill generated for Idea. Superb example of how to lift an otherwise ordinary Diwali discount ad. In fact, I think Idea should make this concept their own, and run similar ads during various fests. Aside from the brand gaining in the process, any attempt to bridge religious divide in this nation must be whole-heartedly supported.


As a Diwali bonus, I did not spot Small B in this commercial, hope they’ve dumped him. Tells you when you have a powerful idea, you don’t need these pseudo celebs.


[youtube width=”400″ height=”220″][/youtube]

Rating: (On a scale of 1-5): 4.5 Warm, endearing treatment. And a powerful idea.


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One response to “Debrief: Idea: Dil khush ho gaya, Sirji!”

  1. Norman says:

    Your last sentence says it all. These guys only safe guard their interest. They never open their mouth for the larger interest of the Country, as can be seen in the current scenario. yes I see some of the movies, but only for entertainment. I have no loyalties, forget being a fan.