CreativeLand Asia creates Fresh Aer

07 Nov,2012

By A Correspondent


The TVC for premium air fragrance, aer, by Godrej Consumer Products Ltd (GCPL), went on-air on November 5. Conceptualized and executed by CreativeLand Asia, the 35-second ad communicates the ability of aer to spread delightful fragrances in cars simply with a click of a button. It marks the entry of aer into the air care segment.


The advertisement opens with a young man sitting in a common hatchback car. During the ad he realises that aer does not make unreasonable promises such as the car being magically transformed into a bigger and more expensive one after. It simply states that by ‘clicking’ aer, one can simply enjoy invigorating fragrances in the car. It communicates the most important aspects of aer – invigorating fragrances and unique mechanisms.


The TVC was supported by a print campaign as well, wherein the readers of Bombay Times and Delhi received a delightful whiff of aer fragrances from the newspaper.


Sunil Kataria, EVP, Marketing & Sales, GCPL said, “The 3 distinct fragrances – Cool Surf Blue, Fresh Lush Green and Petal Crush Pink along with aer’s unique brand positioning, make it stand out in the air care segment. The TVC compliments the invigorating and quirky aspects of the brand and communicates exactly what aer promises to deliver – a delightful experience!”


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