Colors buys rights of ’24’ for Rs 150 cr

27 Nov,2012

By Nandini Raghavendra

 

Colors has bought the broadcast rights for an Indian version of popular American action thriller television series ’24’ from actor Anil Kapoor in a deal pegged at around Rs 150 crore. Mr Kapoor, who has also acted in the American version of the serial, had acquired the rights of the same from Fox TV more than a year ago.

 

His production house Anil Kapoor Films will produce the Indian version, where the Indian actor will also play the protagonist, Jack Bauer. This will be Mr Kapoor’s first on Indian television after three decades in Bollywood that included superhit films such as Mr India, Tezaab, Saaheb, Meri Jung, Ram Lakhan and Parinda.

 

Raj Nayak

Raj Nayak, chief executive officer of Colors, said this will be a game changer for the entertainment channel from Viacom 18. “So far, content was an area limited financially, which this series will change with its scale, production standards, indoor and large outdoor shoots,” he said.

 

Mr Nayak is confident of recovering his investment with brand tie-in opportunities as well as advertising, but is willing to wait. “We may do a first look of this series like a movie,” he said.

 

The award-winning American TV series ran for eight seasons and aired its last episode in May 2010. It had unprecedented success across 43 countries in eight languages.

 

India is the first country outside of the US to get rights to adapt the espionage thriller. “We hope this will pave the way for many more local versions of this brilliant series in other international territories,” Fox International Television president Marion Edwards said in an email reply.

 

Unwilling to reveal the deal size, Ameet Naik of Naik & Naik, the lawyers for Anil Kapoor Films, said that Mr Kapoor holds the rights of the 192 episodes for a period of four years extendable to another ten, and this is definitely one of the highest licensee deals for a fiction-format show on Indian TV. Mr Kapoor said the producers of the US show, will be coming and overseeing in the early stages.

 

“We have put together a dedicated team comprising of director Abhinay Deo (Delhi Belly fame) and writer Rensil D’ Silva who will be writing the Indian adaptation along with Colors, programming team led by Manisha Sharma,” said Mr Kapoor of the show that catapulted him to international fame with his role of Omar Hassan in Season 8 of the international series.

 

Source:The Economic Times

Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

 

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