Bhaskar Das takes charge of DNA as CEO KU Rao to moves to corporate role @ Zee

28 Nov,2012

By A Correspondent


Bhaskar Das

After serving as CEO of the six-edition Daily News and Analysis (DNA) for six years, K U Rao is moving to the Zee group in a senior corporate role. It is not known if and when his position will be replaced, but Dr Bhaskar Das, who joined Zee recently as Group CEO, will be in charge of the newspaper.


Mr Rao, who joined DNA from Shell, helped consolidate the paper and weather slowdown storms, ensured a smooth transition from the paper’s management by the Dainik Bhaskar group to Zee in 2008. His move was disclosed internally last week.


Zee is learnt to be launching an English news channel and recently appointed Dr Das from The Times of India group with a specific task of consolidating its news offerings. The Zee group is reportedly in advanced level discussions with Amar Ujala to pick up a significant stake. There could be other acquisitions in the offing.


Although Zee News pioneered independent news bulletins on television and the company has had a reasonable financial statement, it has not fared too well in ratings in recent years.


Post a Comment 

4 responses to “Bhaskar Das takes charge of DNA as CEO KU Rao to moves to corporate role @ Zee”

  1. Vilasini Rao says:

    How come you didn’t carry the news of the arrest of Zee News journalists?

  2. Alec says:

    Oh that lanky two-legged thing that walked with a slight hunch and spoke mostly to women in the newsroom has been kicked out? Good for DNA

  3. ponty says:

    if its not in ur dna, its in mine! say bd to ku

  4. Nitin says:

    Congrats to Dr. Bhaskar

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