All roads to Pondy next week for Praxis 2012

15 Nov,2012

By A Correspondent


Public Relations and Corporate Communications India Summit

As many as 35 speakers and 240 delegates are set to descend in Pondicherry next week as Praxis 2012, the flagship event of the PRomise Foundation for Public Relations, a non-profit created to enhance the reputation of the PR profession, will happen on November 23 and 24 (*See Disclosure).


According to the summit co-chairs Amith Prabhu and Shane Jacob, “The summit brings together the desire and aspirations of several professionals that have been built over the years to have an event that we can call our own. Praxis is not merely an event but a call to action and a unique platform that brings PR practitioners of varying experience along with collaborators to discuss debate and discern the future of the profession and give it a direction that makes it aspirational.The event is the beginning of a new wave that is taking shape and we hope this effort is sustained over the years”.


The summit will be inaugurated by academic and writer Prof J Vilanilam followed by an interaction to be moderated APCO’s India Managing Director Sukanti Ghosh. The keynote address is by Deirdre Breakenridge, author of several PR books, speaker and professional communicator, who will talk on the theme “Our Time Is Now” and cover impact of traditional and digital forms of earned communication in her address. This will be followed by panel discussions on Storytelling and Creativity. The Storytelling panel moderated by writer and editor Amrita Salian and will have two best-selling novelists Anita Nair and Ashwin Sanghi share tips and tricks on storytelling in the world of fiction that PR professionals can learn from and apply to real life in real time.


A panel on creativity to be moderated by managing editor of The Holmes Report Arun Sudhaman and will have Founder and Principal of Genesis Burson-Marsteller Prema Sagar, Edelman India’s Managing Director Robert Holdheim, Head of Corporate Communications at Airtel – Deepa Dey and Shweta Shukla, Head of Corporate Communications at Procter & Gamble and Prasanth Chalpalli of creative shop Jack in the Box, the man who led the team that promoted last year’s sensation Kolaveri Di. International folk rock band Swarathma will perform live in the evening.


The second day begins with a ‘by invitation’ only breakfast session where N Madhavan, senior journalist and associate editor with Hindustan Times will lead a conversation with the keynote speaker, Deidre Breakenridge on the all things communications and digital.


The summit will then kick off with two panels that focus on key challenges that communications and PR professionals are facing increasingly – Measurement and Ethics. The first panel on Measurement is moderated by Aseem Sood, Director at AMEC and CEO of Impact Research and Measurement. The other panelists include Meenu Handa, Director of Corporate communications at Microsoft India, Shravani Dang – Head of Corporate communications at Avantha Group, Paresh Chaudhry – CEO of Madison Public Relations, Jaideep Shergill -CEO of MSL India and Sunayna Malik – Managing Director of Text 100 India.


The panel on Ethics is moderated by Nitin Mantri -CEO of Avian Media and will have Ravi Kiran – Founder of Venture Nursery, Ophira Bhatia – Director of Corporate Affairs at Cadbury India, Valerie Pinto – CEO of Perfect Relations and Yusuf Hatia, Managing Director of Fleishman Hillard India.


The session that follows is a roundtable created to discuss issues concerning young professionals and will be moderated by Summit Co-Chair and Chairperson of PRCAI South, Shane Jacob. This panel has two young entrepreneurs Poonam Ganguly of Media Moments and Neha Rastogi of WordsWork, two young chief communications officers – Shwetank Jain of Future Group and Vikram Kharvi of Tata Housing and one more young professional who will be chosen from a blogging contest.


The final panel that takes place post-lunch will focus on the theme – Our Time Is Now and will have Prof Chandan Chatterjee – Director of SIMC, Madan Bahal – CEO of Adfactors, Madhuri Sen – MD of Waggener Edstrom, Nandita Lakshmanan – CEO of The PRactice and Radhika Shapoorjee – President of IPAN H& K Strategies. It will be moderated by Pradyuman Maheshwari – CEO and Editor-in-Chief of The summit will conclude with an Open House and a call for action.


The event comes several unique offerings and highlights. It is supporting 40 students by giving them free access to the event content. It has supported over 75 young professionals to attend at highly discounted prices and has created a new way of collaboration with partners and sponsors by offering shared ownership, whereby each of the sponsors is assigned a particular item to take care of and hence the volunteers are not involved with collecting and disbursing money giving them time to focus on the content and the creation of the event. The event also has brand ambassadors who are called PRAXIS Fellows and they were chosen to represent different geographies and categories. Tinu Cherian, Vikram Kharvi and Kiruba Shankar – each one contributing their time and knowledge to the event.


The summit is being held at a hotel – Le Pondy – located beside a lake and a beach and makes for a great venue. The summit sponsors are – Platinum Partner: Edelman India; Gold Partner: Genesis Burson Marsteller and The Content Company; Silver Partners: Impact Research and Measurement, APCO Worldwide, SIMC Pune, Adfactors Group. Other event partners include Avian Media, Sage India, SABMiller India, Sula Wines, Avignyata, Centronics Support, Aircel, Shady Ideas and Westland Books. The Holmes Report is the international media partner; MxM India is the online media partner. PR Moment.In, PR Buddy.Org and Global alliance are strategic partners.


* Disclosure: MxMIndia is a Media Partner of Praxis 2012 and our Editor-in-Chief and CEO is moderating a session


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