‘Action TV is an infant in India and is missing in action’ – Anwesh Bose, Senior VP, DDB Mudra Max

18 Nov,2012

Anwesh Bose, Senior VP, DDB Mudra Max is lucid in his comment when he says, ‘Indian men look for entertainment in forbidden territory – now go make sense of it’.

Here he is in a no holds barred conversation with Ritu Midha of MXMIndia. ENJOY!

 

Do nail biting finishes excite you, or do they make you feel nervous?

They excite me and I love to keep calm at such times.

 

As a professional what has been the most exciting moment of your professional life so far?

I am in an exciting profession and there are exciting moments that keep coming & I cherish them all.

 

What would the life be for you if there was no thrill in it?

If ‘No Thrill’ then no chill but only pill.

 

Moving to people in general do Indian men look for entertainment only in movies and cricket?

This is a trouble-making question but I would still answer. Indian men look for entertainment in forbidden territory – now go make sense of it.

 

Would you say Action TV has come of age in India? What is missing?

Action TV is an infant in India and is missing in Action.

 

Do you believe that a much larger base would view action TV, if it is in Hindi?

What kind of a question is this? This country is the largest Hindi speaking population in the world so by default more people will be watching if it is in Hindi.

 

Would Hindi Action TV be viewed by lower SECs?

Without them lower SECs Dabangg-s & Singham-s would be art house cinema.

 

Is thrill/adventure missing in Indian ads?

Says who? The perception of thrill/adventure is different for different people. A kid is thrilled to see another naughty kid on screen and may get adventurous in real life but the same may not apply to me.

 

Why do you think people are more involved when they are watching a serial/movie with element of thrill?

As a poor nation with scarcity prevailing, fantasy entertains us. Also with the kind of dirty linen that is washed in serials people love to be involved with it…we all love someone else’s dirty linen being washed in public.

 

Lastly, what is your definition of thrill?

This is a public forum and I am expected to refrain & restrain from controversy in public – in company & self interest.

 

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