06 Nov,2012



Media Planning and buying is no cake walk – however, it is not a routine 10 to 6 job either. Most days are eventful and have many exciting moments, and many moments of extreme stress. The fraternity has its own formula of sailing through their work day – discovering thrill and in some cases inventing it – even during high pressure deadlines, and the pitches (even if they are for the business they hold). It’s the thrill factor that keeps them going.


Ritu Midha from MXM India connected with a few senior industry representatives to understand what thrill really means to them, thrilling experiences in their life, and what they think thrills the Indian audiences.



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