Zee@20: Producers raise a toast to team spirit

01 Oct,2012

By Meghna Sharma

 

Tara, Tol Mol ke Bol, Antakshari, Zee Horror Show, Hip Hip Hurray and many more iconic shows like these take us back down memory lane. And why wouldn’t they? Twenty years ago, almost every family’s entertainment dose came from Zee television. The network revolutionized the concept of television watching for many.

 

Even today, the channel continues to not only entertain but enjoys being a part of its audience’s life. As India’s first satellite television channel turns 20 on Oct 2, MxMIndia spoke to some of the current producers about their association with the channel…

 

Ranjeet Thakur, producer of DID3, DID Lil Masters 2 and Dance Ke Superkids: After working for almost a decade in Zee, finally my partner (Hemant Ruprell) and I decided to start something of our own. Zee was gracious enough to give us an opportunity. The show (DID) has done really not only for the channel but the industry too. Also, the team from the channel is very cooperative and helps each one to evolve his/her creativity.

 

Sashi Mittal, producer of Punar Vivah: Almost nine years ago, I started my career as a writer with Zee. I wrote my first show for them and since then have written many. This is my experience as a producer and I’m happy that it’s with Zee. The channel as well as the whole team is very cooperative. It’s been a wonderful journey and I hope it will go a long way.

 

Rakesh Paswan

Rakesh Paswan, producer of Afsar Bitiya:

As Zee completes 20 years, we complete 200 episodes of Afsar Bitiya on the channel. So, for us it’s a double celebration! With too many general entertainment channels available today, it is very important for a channel to create its own identity, which according to me Zee has been able to do very well. Every channel has its own audience and market and hence, needs a balanced programming – fiction and non-fiction – strategy. And the same can be said about the channel especially if one takes a look at its weekend programming, which is strong. Also, one thing that separates the channel from the rest is the fact that it doesn’t run after stars because the shows speak for themselves. Also, their business strategy is also good, where they have been able to create a brand for themselves in today’s competitive market.

 

Rashmi Sharma

Rashmi Sharma, producer of Mrs Kaushik Ki Paanch Bahuein:

I started working with Zee as a creative head (freelancer) more than three years ago and it’s been two years since I’ve been working for the channel as a producer. And the journey so far has been fantastic. I have learnt so much while working with Zee as the channel works as a team with production houses and has been very supportive. It’s always been a collective effort. And with Zee completing 20 years, I’m sure it has been a wonderful and emotional journey for anyone and everyone who has worked with or for the channel, like it has been for me.

 

 

Neelima Bajpai

Neelima Bajpai, producer of Sapne Suhane Ladakpan Ke:

Zee will always be very special to me as I started my career with the channel way back in 2004. The channel didn’t hesitate in launching and promoting unknown people like me. It gave us a chance to work without doubting or asking us a million questions. I had come to the city from Delhi with an idea of a show and the channel let me go ahead with it. The channel puts a lot of faith in the people it works with and that really motivates people to put forward their best.

 

 

Amrit Sagar

Amrit Sagar, producer of Ramayan:

I am the third generation of Sagars working for Zee TV. My grandfather Dr Ramanand Sagar worked with them on Sri Krishna and I’m doing so on Ramayan. I think Zee is a great channel to work with. Our association is nearly two decades old. It is a long-lasting, positive relationship and I am very proud of this fact that we have moved through generations together.

 

 

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