Yash Chopra. 1932-2012

22 Oct,2012


By A Correspondent


There’s been a lot written on Yash Chopra already. Accounts chronicling his life and work. He was undoubtedly India’s biggest film-maker. And one of most respected ones too. King of Romance. Numero uno… one of the finest.


From the time he got into films assisting the maverick film-maker I S  Johar and his brother B R Chopra (who passed away some years back), to directing films for his brother (including the trendsetter Waqt) to giving us such megahits like Deewar and Trishul to the blockbusters of the 1990s and 2000s.


From humble beginnings to cinematic supremacy
Yash Chopra: Gimmicks don’t help films
Deepa Gahlot: Good, gracious and warm
Shailesh Kapoor: Deewaar was his best
The Anchor: Lakshmipathy Bhat on 4 reasons why Yash Chopra was such a marketing savvy craftsman

But you don’t need to read MxMIndia for all of this. Read any of the morning papers – save pockets in the East where the papers have taken off for Pujo – and you’ll find detailed accounts and filmographies.


We have all known of the various films that Yash Chopra and his son Aditya Chopra have made. Or his son Uday may have acted in. But then there are several others – like the recent blockbuster Ek Tha Tiger – which they have produced.


There’s a distribution company and a studio… Satyamev Jayate, for instance, was shot there. There’s a music company. There’s also Y Films headed by former MTV India head Ashish Patil which has made films such as Mujhse Fraandship Karoge.


Yash Chopra’s YRF had got into television early on Doordarshan with a music talent show ‘Meri Awaz Suno’ but its foray with Sony Entertainment Television was a failure. Music videos have also happened – for Lata Mangeshkar no less – and also for the rendering of former Prime Minister Atal Behari Vajpayee’s poems (by Jagjit Singh and filmed on Shah Rukh Khan).


YRF also has a unit for making advertisement films. A series of ad films was shot for Dabur products as the division was publicized with much fanfare.

On the digital sphere, the company has the customary websites and assorted film-related content available on mobiles.


Stepping further, YRF has also got into the act of licensing and merchandising… essentially for its own film.


Credit for much of the expansion would go to Aditya Chopra, but it was all with Yashji’s active participation. The ace film-maker has also been active with a variety of industry bodies, and a near-permanent fixture at FICCI-Frames. In fact he was among the first in the old cinema order who recognized convergence and the role that technology could play in media and entertainment.


RIP, Yash Chopra.


 Photograph: Fotocorp


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