WorldSpace Radio is back, via Airtel

30 Oct,2012

By A Correspondent

 

Bharti Airtel has announced the comeback of Worldspace Radio as iMusicSpace on Airtel digital TV, the DTH service from the company. DTH customers can now listen to an extensive collection of latest and retro Hindi songs, popular ghazals and their favorite regional music channels on the new avatar radio. Customers can now enjoy 24X7 radio on their TV in their native dialect be it Hindi, Bengali, Gujarati, Marathi, Punjabi, Tamil, Malayalam, Kannada or Telugu. Comprising of 12 channels including devotional and kids channels, iMusicSpace is now available to customers at an affordable cost of Rs 35 per month.

 

Speaking on the launch, Shashi Arora, CEO- DTH/ Media, Bharti Airtel, said, “At Airtel, it’s been our constant endeavor to offer innovative, versatile, and interactive life enriching services to our customers that enhances their overall TV viewing experience. The launch of Worldspace Radio on Airtel was an industry first and we are ecstatic to re-launch the new and evolved iMusicSpace application today on Airtel Digital TV. This service is yet another step by Airtel towards making TV a wholesome entertainment package for customers and we look forward to our partnership with Timbre Media for the WorldSpace Radio service”.

 

The service has been launched on the DTH platform in association with Saregama and Timbre Media whhich will jointly provide the content for the application.

 

Mathewkutty Sebastian, CEO, Timbre Media, a company formed in 2010 by the erstwhile employees of WorldSpace India, said, “Timbre Media is happy to be able to offer Airtel DTH subscribers the music experience they enjoyed in the past on this platform, brought to them by the very same dedicated team of radio professionals who pioneered genre based programming in India for WorldSpace.”

 

Airtel digital TV customers can easily access the application by just clicking the iTV button on their remote. The new channels include Magikbox – Kids, Shraddha – Devotional, Farishta – Retro Hindi, Falak – Ghazals, Sonar – Bengali, Umang – Gujarati, Surabhi – Marathi, Tunak – Punjabi, Thenisai – Tamil, Madhuri – Malayalam, Sparsha – Kannada and Spandana – Telugu.

 

Saregama, formerly known as The Gramophone Company of India Ltd, owns the largest music archives in India. The ownership of nearly 50 per cent of all the music ever recorded in India makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment, and also runs studio facilities in Dum Dum, Kolkata.

 

Timbre Media Pvt Ltd, set up in 2010 by a group of erstwhile employees of WorldSpace India Pvt Ltd, offers radio/music programming, sound packaging and studio services to platform owners in the DTH, Telecom, Internet and FM industry, and to corporate and retail clients. Headquartered in Bengaluru, Timbre Media specializes in genre-based radio programming in different languages and is the official licensee of the WorldSpace brand.

 

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One response to “WorldSpace Radio is back, via Airtel”

  1. Himanshu Agarwal says:

    Heartiest congratulations to Shashi and Mathew on the comeback of Worldspace.

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