What’s-On-India acquires Middle East co, sets up What’s-On-Arabia in Dubai & Jordan

03 Oct,2012

By A Correspondent


Leading television search and EPG company What’s-On-India has expanded its operations into the Middle East under the name ‘What’s-On-Arabia’. The Middle East TV industry has seen a firm and rapid movement into digitization, paving the way for increase in channels and content as well as proliferation of digital TV technologies. “These factors are ideal catalysts for a very specialist TVSearch offering that What’s-On-India can bring in given its expertise in this arena”, said Ajit Joshi, CFO of the company.


What’s-On-India has now set up a What’s-On-Arabia office in Amman, Jordan by acquiring a local EPG company and is in the process of setting another in Dubai. With four large Middle East contracts spanning across nine countries already under its belt, What’s-On-Arabia has started in right earnest.


Spearheading the effort Mr Joshi said, “We are proud to announce the setting up of our Middle Eastern arm – What’s-On-Arabia in Jordan. We have appointed Ms Hiba Dajani as our Country Manager and she is aided by a very able, committed and growing team that promises to dramatically alter and enhance the TV Search and EPG experience for millions of viewers in that region.”


Through this expansion, What’s-On-India now offers EPGs for India, Sri Lanka and the Middle East for more than a thousand TV channels making it one of the largest TV Search companies in this part of the world. The localization of TV Search is also undergoing an expansion with a multi-lingual offering of English as the base language but translated EPGs for Hindi, Arabic, Tamil, Telugu and Marathi!

What’s-On-India Media Private Limited, founded by Mr Atul Phadnis and owned by Intel, Sequoia Capital and Nexus VP,  is Asia’s Premier TV Search and EPG Company. The company’s Technology vertical powers EPG Metadata content from 1000+ TV channels for set-top boxes and devices across cable, DTH, IPTV, MobileTV, Smart TVs and tablets.


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