Vizeum bags OML Entertainment’s media AOR

01 Oct,2012

By A Correspondent

 

Vizeum has announced their appointment as the media AoR for OML Entertainment Pvt Ltd – a music, live events and youth media company in India.

 

Only Much Louder (OML) plays at the intersection of three elements – alternative culture, youth and brands. It focuses on reaching the youth market in India through high quality entertainment properties including music festivals, television and web-based content.

 

Confirming the appointment of Vizeum, Vijay Nair, CEO, OML Entertainment, said, “One of our key goals is to effectively disseminate communication about our properties to our target audiences. We don’t believe in advertising for the sake of advertising and our partnership with Vizeum is aimed at designing and deploying communication through clutter-breaking, high-impact formats.”

 

Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “We have been investing our energies and resources behind turning our clients as our ambassadors by delivering tangible contributions to their business growth. And it gives immense satisfaction to know that it is paying back for us in terms of our clients referring us to others. This is another referral business, and will be handled out of our Mumbai office.”

 

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