Star Plus involves viewers in marketing innovation

01 Oct,2012

By A Correspondent


Continuing its innovation of involving viewers in its soap stars’ lives, Star Plus has now called for congratulatory messages for Ek Hazaaron Mein Meri Behna Hai couple Maanvi and Viraat, as they prepare to get married.


Viewers across India are invited to send the couple their best wishes, and the best messages selected by Maanvi get a chance to be a part of the wedding. The channel has chalked out a 13-city on-ground activity plan during which wedding floats will travel around collecting wishes for the couple.


More details about the float schedule are at and on Star Plus’ Facebook page.


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