Smile Vun Group launches of PrecisionMatch

19 Oct,2012

By A Correspondent

Nitin Chowdhary

Display advertising is losing the ROI race to search and social media due to lack of targeting options. Smile Vun Group, the digital media conglomerate, has announced the launch of PrecisionMatch that promises effective audience data for display advertising. What it offers is data targeted advertising that tracks how users interact with content.

“PrecisionMatch will utilize advanced data mining and analytics to identify prospective consumer segments for advertisers, generate actionable insights from aggregated data and develop consumers online behaviour models,” said Nitin Chowdhary, Business Head, PrecisionMatch

PrecisionMatch has launched its operations simultaneously in three markets: India, SEA and UAE with 50 million unique users and around 60% of internet users across India, Singapore and UAE across a variety of consumer segments.

Manish Vij

“Over 50% of the web inventory globally is already on exchanges and this trend is accelerating.  In APAC, it is estimated to be 5-10% and is rising rapidly. Additionally, in APAC, that has about $700 MM of display advertising spend, the supply of inventory outstrips the demand by at least 5 times. In such a scenario, buying the right impression is critical to drive ROI for which advertisers will need quality audience data. recisionMatch is our resolution to make display advertising more effective in APAC and UAE by means of targeting data without destroying the ROI,” said Manish Vij, Founder, Smile Vun Group.

PrecisionMatch works via partners. Marketers will be able to use PrecisionMatch data through their media partners i.e. DSPs, Agency Trading Desks and Ad Networks. PrecisionMatch has added advertisers such as: Samsung, General Motors, Tata Motors, Ford,, etc. to its portfolio and is rapidly expanding its services across different categories of advertisers in India, Singapore and UAE.

Post the launch in India, Singapore and Dubai, PrecisionMatch will be expanding to other countries in the region in 2013. “Data targeted display can improve click through rate by 300% and post click engagement by 200%. In addition, the relevance of the audience improves significantly.” added Nitin Chowdhary

With an investment of $2 million, PrecisionMatch plans to break even in next two years.

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