Shashi Sinha to be CEO, IPG Mediabrands. Lynn de Souza to turn ‘social entrepreneur’

30 Oct,2012

By A Correspondent


Shashi Sinha

It’s a decision that was seen coming ever since IPG Mediabrands formally entered India in March this year. The idea was to set up a more federal (and if we may add, Group M-like) structure with one CEO and a singular objective of growing marketshare, salience and the business.


IPG Mediabrands was set up with two co-chairs in Shashi Sinha and Lynn de Souza. With more than 17 per cent marketshare, the group comprises: three media agencies – Lodestar UM, Initiative and the all-new BPN, Reprise, a jv with Interactive Avenues, Magna Intelligence and the outdoor business. Going forward, IPG Mediabrands Analytics will also be set up and the outdoor activity will see renewed vigour.


Lynn de Souza

Magna Intelligence was launched to further improve the group’s buying capabilities and IPG Mediabrands also brought its unique consumer panels to the market. With more than 16000 contacts in India alone, the consumer panels fuel proprietary tools such as Matrix.


To lead this exciting journey, a new role of CEO of IPG Mediabrands India has been created with Mr Sinha playing that role. Initiative, BPN, Reprise and the outdoor company will all now report to him, in addition Lodestar UM, which he leads currently.


According to a communiqué, this represents the commitment IPG Mediabrands has made to the Indian market, and also recognizes that Mr Sinha, an IPG veteran of over 20 years, has contributed greatly to that growth. He has rapidly expanded and developed Lodestar UM over the past six years, led the way for the foundation of many new offerings in the market, and has remained actively engaged in various industry forums. Currently, Mr Sinha is also the President of The Advertising Club.


IPG veteran, Lynn de Souza, Chairman and CEO of Lintas Media Group and an active participant in the non-profit space for several years, has expressed her desire to become a social entrepreneur, the communique adds. “She will announce the launch of a pioneering new initiative for the development sector in early 2013,” it notes.


MxMIndia learns that Ms de Souza has already proceeded on leave and will be back only on November 25 to work till the end of the month., and will be leaving IPG Mediabrands at the end of November. Mr Sinha has taken charge as CEO, with the various heads reporting into him from yesterday.


Although there has been a buzz for a few weeks, even some of the top brass in the group agencies got a confirmation of the developments only on Monday. Mr Sinha was at his alma mater, the Indian Institute of Management in Bengaluru. He was only the 12th awardee of the ‘Distinguished Alumni Award’.


Much reason to cheer for Shashi Sinha.


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