Rowdy Rathore leads Sunday programming; Veera set to open well: Ormax study

26 Oct,2012

By A Correspondent


According to the results of Ormax Media’s TV Track, a syndicated study based on Day After Recall (DAR) of TV channel and programme viewing, the premiere of Rowdy Rathore was by far the dominant programme watched on television on Sunday, October 21, 2012.


Ormax TV Track covers respondents in the 15-44 years age group in SEC ABC, across 17 cities in India. The top 5 viewed programmes on Sunday were: Rowdy Rathore (Sony), Cocktail (Colors), Bigg Boss (Colors), Crime Patrol (Sony) and Taarak Mehta Ka Ooltah Chashmah (SAB TV).


According to Ormax’s syndicated product Showbuzz, Star Plus’ next week’s launch Veera has been tracking well and is set to grow the 10.30pm slot for Star Plus by at least 30%.


Speaking about the findings, Shailesh Kapoor, CEO – Ormax Media said: “TV Track is conducted amongst regular TV viewers across the week. Rowdy Rathore’s excellent performance was expected given the film’s immense mass appeal. Veera has broken the Showbuzz record of being the most recalled new programme on Star Plus two weeks before its launch. If the campaign sustains itself well, Veera may even show a 40 percent growth in the 10.30pm slot.”


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