Reliance Broadcast announces key appointments

09 Oct,2012

By A Correspondent


Ashwin Sashital

Reliance Broadcast Network, the multi-media entertainment company has announced key appointments. Ashwin Sashital joins as Vice President BIG RTL, Minal Sharma joins as Sales Head – West and South, BIG CBS and Preeti Nayyar comes on board as National Sales Head Impact & Sales Head South and West – Language TV.


A post graduate from MICA, Mr Sashital joins BIG RTL as Vice President and will oversee the business operations across the functions of marketing, revenue, creative and operations for the business. In his new role he will be reporting to Sunil Kumaran, Head, Language TV. Prior to joining BIG RTL, he worked extensively in the M&E industry across companies like Star, Zee and Radio Mid Day. His last stint was with Star Pravah in the role of AVP.


Speaking on his new role, Mr Sashital said, “Big RTL is in an exciting phase where it is set to grow in leaps and bounds and I would like to steer and accelerate it in the right direction and make it a part of the leading network of channels in India. With the right balance of creative and business vision, I am confident of making it a channel most sought after both by its audiences and marketers alike.


Minal Sharma

Minal Sharma comes on board as Sales Head – West and South, BIG CBS Channels. Her new role entails revenue generation for the channels along with her team. She will report into Anand Chakravarthy, Business Head, BIG CBS Channels. Armed with over 12 years of relevant work experience, Ms Sharma has worked across media brands ranging UTV Bindaas (Disney), Zoom, Zee TV, India TV and India Today.


Speaking on her appointment Ms Sharma said, “The BIG CBS Channels have some of the best content and have delivered to their promise of latest-freshest-hottest content. With digitization set to bring in transparency, improved quality of service and fair play, I am excited to be at the core of the revolution, as we offer marketers tremendous measurable value.”


Preeti Nayyar

Preeti Nayyar joins RBNL as National Sales Head Impact & Sales Head – South and West – Language TV. With over 12 years of extensive understanding of activation and sales, through hands on experience, she has worked across the M&E industry spanning radio and print. She will report to Arjun Singgh Baran, Sales Head, Language TV. Her last stint was with Radio Mirchi where she witnessed the evolution of radio, while handling a gamut of functions including retail and corporate sales. Prior to that, she worked in the print media with brands like India Today and Business Standard, working on a varied portfolio.


Speaking on her appointment, Ms Nayyar said, “The growth story for Indian television lies in the regional space, and am glad to come on board Reliance Broadcast Network in these exciting times. I look forward to working with the team, as we together offer marketers solutions that are tailored to reach their regional audiences, while delivering optimal ROI and minimal spill-over.”


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