Reliance Big Magic enters US market

04 Oct,2012

By A Correspondent


Within a quarter of Reliance Broadcast launching Big Magic International in Canada, the company has announced its entry into the United States.


Big Magic International will offer South Asian audiences in the US a blend of variety entertainment, infotainment and business news from India. The programming will feature entertainment shows from the library of Reliance Broadcast Network and daily business news from Bloomberg TV India. The exclusive partnership with the largest DTH platform for the South Asian diaspora, Dish Network, will ensure it reaches a sizeable and relevant audience base in the US.


Big Magic International will be part of the Hindi Mega Pack on Dish Network in the US, and will also be available as an a la carte channel. With revenues coming from both subscription and advertisement sales, Big Magic International has appointed Mediamorphosis LLC as its exclusive advertising agency for the US market.


Speaking on the announcement, Tarun Katial, CEO, Reliance Broadcast Network Ltd. said, “Backed by the success that Big Magic International has seen in Canada, we are excited to be entering the key market of the United States. We are confident of the channel resonating well with audiences, while offering an effective platform to marketers. We are progressing as planned with our international expansion and growth strategy, and look forward to continuing to deliver value to all our stakeholders.”


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