New ‘married love’ TVC from Platinum Guild

22 Oct,2012

By A Correspondent


Platinum Guild International (PGI) has come out with a new film to further embellish the idea of love happening after marriage, a thought that was reflected in their first Platinum Day of Love film. Once again created by Metal Communications, the film has just gone on air across India.


Narayan Kumar, Chief Creative Officer, Metal said, “We thought it was time to take the Platinum Day of Love concept one level deeper. The story would still be about a young couple inside of an arranged marriage, but with an added emotional dimension.”


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The film begins with a young bride packing her suitcase for her first visit home after marriage. We can tell she is excited as she packs all the various gifts that she has bought for all her loved ones at home while her supportive husband looks on. Even though there is excitement and anticipation of the impending reunions, it is only a matter of moments before the couple has to deal with the pangs of their first separation.


Commenting on the film, Mr Kumar elaborated, “That is the real life based, plausible context we based our story on. Such a story allows for the blossoming of real love in a credible situation. We laid a lot of emphasis on realistic details in both casting and storytelling so that it would ring true.”


Speaking on the campaign, Vaishali Banerjee, Country Manager India, Platinum Guild International said, “Being a very precious metal the world over, platinum is symbolic of emotions and moments closest to your heart. This new rendition is about how most Indian couples want to balance the tradition with the modern life they seek. The campaign draws parallels between the unchanging and permanent nature of platinum and everlasting love in a marriage.”


Mr Kumar added, “We also added a new, closing tag-line to reflect not only the quality of what real, genuine love is but also the unchanging nature of platinum itself: Platinum. Because real love can only begin, never end.”


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