New category of advertising for PSUs in Dainik Bhaskar awards

28 Oct,2012

By A Correspondent


The Dainik Bhaskar Group has announced the start of the nomination process for the India Pride Awards 2012, which will be given in New Delhi in December. The awards acknowledge and recognize contributions by Indian PSUs and the excellent work done by them in serving the nation.


This year sees the 4th edition of the India Pride Awards which began in 2009 and is the only awards ceremony in India by a non-government body that acknowledges the efforts of Indian PSUs in nation-building. IPA extended its scope in 2011. In addition to the Central and State PSUs, two new categories, Social Change Agents and Impact Creator – Civil Servants, honouring individuals, were introduced.


This year will see introduction of another category, ‘Best Media Agency – PSU’. The award will recognize the advertising agency for the most impactful PSU campaign. The awarded campaign is expected to have demonstrated in an impactful way the message on PSU competencies and its impact on the society and economy of the nation. The award is media-neutral and will consider the best work in print / electronic or any other media.


Speaking on this new category introduction in IPA 2012, Jaideep Dhagat, National Head- Government Business, Dainik Bhaskar group said, “Communication and in that extension advertising plays a vital role in reaching out to the masses; important stakeholders in the PSU eco-system. The category of communication in PSU comes with its own challenges and we believe that lot of good work is being done by advertising agencies for the PSUs. This new category will bring alive these efforts and work towards becoming a benchmark for the category.”


The last date for receiving nominations is November 10, 2012. Details about the awards and entry / nomination forms are available at


This year “Wital See” is the title sponsor, ICRA is the knowledge partner and CNBC Awaaz is the television partner.


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