MTunes brings Gangnam Style to India

03 Oct,2012

The Bollywood music channel will launch the Korean pop singer Psy’s worldwide hit Gangnam Style, for the first time on Indian Television, in association with Universal Music.

 

MTunes, the Bollywood Music Channel in HD in India, is set to launch the Korean pop singer Psy’s runaway worldwide hit Gangnam Style, for the first time on Indian Television, in association with Universal Music. This will be done through MTunes AlterNative – the channel’s property dedicated to all the popular music outside of Bollywood.

 

MTunes now aims to make the common man in India do the Gangnam Style, randomly picking up people from the crowds and making them do the dance. A compilation of this would be played at the end of the music video in a section aptly titled ‘On The Streets’.

 

Sunil Sahjwani, Group Creative Director of Pioneer Channel Factory (parent company of MTunes) said, “MTunes was envisioned as, continues to be and will always remain a Bollywood Music Channel first, and everything else we do, like airing ‘Gangnam Style’, will be with the single-minded agenda to offer our audiences a music viewing experience like they’ve never seen before. We have made Korean Pop meet India On The Streets, mixing it with the local flavor. We intend to take our property On The Streets for many other songs in the coming days.”

 

The music video crossed 333,742,629 views at the time of going to press. While Psy has already been on several international TV shows, even teaching Britney Spears and a few other celebrities his infectious style, this will be the first exposure on Indian television.

 

Oppa Gangnam Style (loosely translated as I live Gangnam Style) is Psy’s satire on the posh lifestyle in the Gangnam district of Seoul,South Korea, where people are trendy, hip and exude a certain ‘supposed’ class. It is the humour and the fun dance style that has caught the interest of people worldwide.

 

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