MTS launches mAD to break mobile ad clutter

04 Oct,2012

By A Correspondent


Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 16 million wireless customers, has launched a service pioneered by MTS, aptly called “MTS mAd”. The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis.


MTS Smartphone customers using mAd will be able to make free local calls by just watching a video ad. The launch of this service makes MTS the first telecom operator to offer this unique service on a pan India basis.


MTS mAd service is available on all Android devices on the MTS network including MTS MTag 3.1, MTS MTag 351, MTS MTag 352, MTS MTag 353, MTS MTag 401, MTS Pulse, Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA. The Company is working to expand the scope of this service by also launching it on Blackberry and BREW enabled entry level MTS handsets.


According to Leonid Musatov, Chief Marketing and Sales Officer, MTS India, “Innovation is one of the core values of MTS India. The launch of mAd service is a testament of our deep rooted commitment to the same value. MTS mAd is a unique service which enables our Smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with their customers in a personalised manner. I am confident that the mAd service would find its appeal amongst both our customers and the advertising fraternity”.


A slew of leading brands including Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg’s, Titan, Lenovo etc have associated for MTS mAd service to engage with customers.


MTS mAd service requires no charges for activation, application download and for data transfer while watching video ads. The user will get a seamless experience with no buffering and video streaming hassle. Customers using this service will be able to make as many as 4 MTS mAd calls in a day.


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One response to “MTS launches mAD to break mobile ad clutter”

  1. Himanshu Agarwal says:

    What is the allowed duration of the free calls?

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