Mobile commerce, the answer to festival shopping crowds

18 Oct,2012

By A Correspondent


eBay India (, India’s leading eCommerce marketplace, shared key shopping habits of Mobile Commerce Users in India, based on the eBay India Festive Mobile Commerce Survey conducted with over 2,500 eBay India users in October 2012. 92% of all Mobile Commerce survey respondents were Male. 42% of consumers were in the age group of 18-25 years & 30% of consumers were in the age group of 26-30 years. 52% of Mobile Shoppers were from the Metros.


Key Highlights of the eBay India Festive Mobile Commerce Survey included:


59% of Mobile Shoppers stated they would consider shopping on their Mobile phone during the festive season to avoid crowded market areas


86% of Mobile Shoppers prefer to use their Mobile to shop for themselves, while 52% of consumers use their Mobile to shop for Gifts for Family & only 29% of shoppers use their Mobile to shop for Gifts for Friends


Phones (62%) were the most popular category of purchase by Mobile Commerce shoppers followed by Home Appliances (44%) & Clothes & Footwear (41%)


Comparing product prices (68%) is the top activity for Mobile Shoppers


Home (69%) was the favourite point of access for mobile shoppers


Over 43% of shoppers accessed shopping sites at Night


57% of Mobile Shoppers always checked prices on their phone before they shopped in a store or a mall


83% of all respondents stated that they accessed shopping sites or shopping apps on their mobile phone; with 56% of all respondents stating that they had bought a product online on their mobile device


Over 27% of Mobile Shoppers preferred to shop via their mobile device for products in the price point of Rs. 3,000-Rs. 10,000


Mobile continues to be the favourite Mobile Internet device for Mobile Shoppers at 52%; with 19% using both their Mobile & Tablet equally


Mobile Shoppers prefer to access shopping sites via Browsers (45%). Over 20% of Shoppers use both the Apps & Browsers equally on their Mobile Phone


72% of Consumers are using 3G services


Samsung is the most popular Mobile Device (39%), followed by Nokia (20%) & Sony (11%)


Mobile Shoppers have Android (62%) as their favourite operating system followed by Symbian (18%) & iOS (11%)


Muralikrishnan B, Country Manager, eBay India stated, “Mobile commerce is very popular with many smart online shoppers as they always have their phone with them as an anytime, anywhere device. As 3G penetration increases, many online shoppers will prefer mobile commerce over digital commerce. eBay India is an active evangelist of mobile commerce and have introduced a suite of apps to cater to the mobile shopper.”


eBay India users were surveyed online in October 2012. Over 2,500 users filled up the mobile commerce survey about their mobile shopping habits.


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