Mindshift Interactive extends its arm to research

04 Oct,2012

By A Correspondent


Mindshift Interactive has launched their research arm MindShift Metrics, which will decode the vast amount of data available over the internet, and share findings leading to insights, resulting in forming a strategy. Metrics will primarily be to evaluate or fine-tune an existing social media presence or campaign, assuring sustained growth or towards understanding the right campaign and platforms for a product launch. Given the right metrics, it also helps businesses understand consumer sentiments towards a particular product or even test an upcoming launch.


The data will be gathered through MindShift tools and will be a step towards translating it into understanding your product, consumer or competition. The tools will go into the depths of understanding what consumers express or why they react the way they do or even forecast what your consumer wants next.


Research is incomplete without human intelligence and MindShift will integrate a perspective from a mix of research analysts, social media specialists and behavior decoders. This combination provides with the right methodologies and a 360 degree perspective on where and what your Social Media landscape is and how it should evolve in order to be of constant value.


Mindshift Metrics will be offering Social Media Metrics, consulting through Metrics Scorecard, Platform analysis and sample reports among others.


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