MICA & SIMC students bag PRomise Foundation scholarship

23 Oct,2012

By A Correspondent

 

Mudra Institute of Communication Ahmedabd student Aishwarya Padmanabhan and Symbiosis Institute of Media and Communication Pune’s Deboshree Bhattacharjee have been declared winner and and runner-up of the inaugural PRomise Foundation scholarship. The Scholarship is one of the two flagship programmes of the PRomise Foundation for Public Relations, a non-profit set-up with a goal of doing PR for Public Relations, and was announced in July soon after the Foundation was launched (*See Disclosure).

 

It was open to students pursuing their postgraduation in Indian institutes where Public Relations is a subject of study. The objectives of the scholarship was to promote the art of writing among students of Communications and Public Relations, to create an opportunity to discuss an issue centered around reputation management, to showcase budding thought leaders to the world of business communications and to support students with a handsome scholarship. Based on three parameters, a student could win upto Rs 50,000. The three phases were application, essay submission and authentication. The essays submitted were on the theme – “Public Relations needn’t always be a short-term fix for businesses; it can be a critical strategic communications tool too”.

 

The jury that evaluated the essays included four senior professionals from academia, media, consulting and corporate communications. N. Madhavan – senior journalist and associate editor of Hindustan Times, Melissa Arullapan – Corporate Communication Director at Quintiles, Sukanti Ghosh – Managing Director at APCO Worldwide and Keval Kumar – academician and authority on mass communication.  The winning candidates will receive cash prize of Rs 20,000 and Rs 15,000 respectively.

 

The PRomise Foundation is a unique initiative founded by volunteers who work in corporate communications across various organisations and professionals from various PR firms. It was founded in June 2012 and is organizing India’s first weekend summit – PRAXIS for PR and Corporate Communications professionals in Pondicherry in November. The event called PRAXIS plans to bring over 150 professionals and students of PR together for two days of learning and sharing.

 

Disclosure: MxMIndia is media partner of PRAXIS 2012.

 

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