It’s Dish’tization as basic tier is free for Dish subscribers

12 Oct,2012

By A Correspondent

 

Dish TV, the DTH service provider, has announced a game-changing initiative aimed at viewers in the four metros which are due for digitization. Dish TV’s customers will be eligible to receive a basic channel tier comprising of 70 channels free of cost for five years. TRAI had recommended at providing the basic tier (free-to-air channels) at Rs 100 per month to their subscribers. The Dish TV subscribers will have to recharge the option every six months with Rs 200.

 

“The offering is valid for four metros: Delhi, Mumbai, Chennai and Kolkata. We are adopting the telcos’ method. The free-for-lifetime offer did not reduce their revenues neither did it affect the size of the industry in negative way. We are sure that with this package, consumers will have more choice, and will recharge to avail access to more channels,” said Salil Kapoor, COO, Dish TV.

 

The launch will be supported by a 360-degree media campaign. Mr Kapoor said, “The media campaign will be launched in all four metros within a week. The total outlay for the whole campaign is to the tune of Rs 30 crore.”

 

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