Is Apple still the ‘hot’ company Steve Jobs left behind a year back?

05 Oct,2012

A wax figure of Steve Jobs was unveiled at Madame Tussauds Hong Kong to mark the first death anniversary


By A Correspondent


Dassera Day, 2011. We were woken up by the news of Steve Job’s death.


That he was suffering from cancer and indifferent health thanks to that was known. He had announced that he was moving on from the role that he was playing, but was around. And for many that’s what matters.


A lot of what has been written on Steve Jobs before and after he passed away. There have been many who’ve said that the Maps controversy wouldn’t have happened had Jobs been around. But, remember, it’s not that Jobs has always got all his products right, and Tim Cook wrote a letter to consumers and apologized for the booboos.


Would Jobs have done that? Perhaps not in the good old days. But in the era where social media (and Twitter) can be cruel and demolish one’s reputation, a ‘sorry’ works wonders. Jobs hence may well have done that.


Would Jobs have fought Samsung so much to the point of upsetting die-hard loyalists? Should Apple have just let Samsung be… after all imitation is the best form of flattery, right? Yes, but imitation could also lead to a deep erosion of income, and one can be sure, that Steve Jobs would’ve not let it pass. It’s in fact the spirit of Jobs that Apple has ensure it doesn’t lose out on.


“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app,” Tim Cook wrote in his mail.


Would the iPhone 5 have had cooler features and not dispensed the age-old power connector? Perhaps Jobs would’ve done the same. Only if he had unveiled it, people would’ve hailed it as a masterstroke. Now, it’s being questioned.


Would Jobs have planned launching an iPad mini with a 7-inch screen that he had scoffed at? We are sure he would have. It’s the need of the hour. As the mobile phone is turning into a small tablet and vice versa, he would have been compelled to change the course of his thinking.


To those who’ve followed Jobs, he was more than just a device-maker. He was a thinker. A visionary. A designer. The Personal Computer became truly personal with Apple. The mobile phone became cool with the iPhone. Tablets were no longer bitter, and computing had an all-new meaning when the iPad was launched.


On October 5, 2011, Apple issued a media advisory:

“Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.”


In his letter on August 24, stepping down as CEO of Apple and recommending to the Board of Directors that Tim Cook be appointed CEO, Jobs wrote:


I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

The question is: are Tim Cook and his team at Apple worthy inheritors of the Steve Jobs legacy. Yes, they are. Steve Jobs did for Apple what he did for his various technological breakthroughs: make it Future Ready.


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One response to “Is Apple still the ‘hot’ company Steve Jobs left behind a year back?”

  1. Rayo says:

    so well written!

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