Havas Media appoints Gaetano Squillante as Head of Digital Strategy

11 Oct,2012

By A Correspondent

 

Havas Media Asia Pacific has announced the appointment of Gaetano Squillante as Head of Digital Strategy for the region. Based out of Singapore, Mr Squillante’s mandate includes leading the digital practices and platform led solutions for Havas Media in Asia Pacific.

 

Mr Squillante joins the agency with several years of experience in the digital marketing industry, having worked with well-known agencies and brands.

 

Prior to joining Havas Media, he was the Global Head of Social and Digital Media at adidas, responsible for building global digital ecosystem and platforms through partnerships and developing adidas’ global social media strategy. In his role at adidas, he was a key figure in the success of the brand’s 2010 World Cup campaign and has driven the development of the global social media team.

 

Commenting on his appointment, SK Biswas, Head of Strategy, Havas Media APAC, said: “Gaetano is a very welcome addition to the regional strategy team. He brings in a unique skill set of understanding not just the digital ecosystem but also what really delivers for a brand. He is a cool head and brings in “walk-the-talk” philosophy and approach.”

 

Gaetano started his career with Havas Digital (Media Contacts) London office. Prior to working with adidas he was with OMD Digital as an Account Director and MEC as Director of Integration.  Outside adidas, he has worked on Vodafone, Sony Ericsson, Microsoft, Peugeot, Intel & Accenture.

 

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