Hathway goes all out for digitization awareness

19 Oct,2012

By A Correspondent


Digitization of TV is less than a fortnight away and Hathway is leaving no stone unturned to educate the customers about the benefits and importance of digitization. With digitization, consumers will be able to watch a wider variety of TV channels in digital quality, providing them better viewing experience than ever before. Digitization will also allow consumers to pick their mix of favourite channels.


Hathway has undertaken multiple initiatives to make the consumer aware that digitization is affordable and will take TV viewing experience to the next level. Marketing activities including advertising placements in mainstream print publications across the country, outdoor advertising and door-to-door campaigns are being conducted to educate the consumers.


Infomercials about digitization are running on Hathway’s local channels, and its consumers are also receiving e-newsletters on the issue.


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