Devika Dayal is National Revenue Head, A+E Networks |TV18

04 Oct,2012

By A Correspondent

 

A+E Networks|TV18, the joint venture between TV18 Broadcast and A+E Networks LLC,  has announced the elevation of Devika Dayal, Senior Vice-President, to National Revenue Head with immediate effect.

 

The JV recently forayed into the factual entertainment space in India with the launch of HistoryTV18 last year.

 

Ajay Chacko, President, A+E Networks|TV18 said, “Devika has been instrumental in ensuring advertising traction for HistoryTV18 commensurate with its strong brand and viewership performance since launch. As we build HistoryTV18 further and plan other forays at A+E Networks|TV18, her perspective will be essential to our success in monetizing our brands.”

 

Speaking on her elevation, Ms Dayal said, “It’s been an exciting year for HistoryTV18 and me. We’ve made significant efforts in establishing the brand in the market and now the task is to further capitalize on this growth momentum. I look forward to working with the team in ensuring we innovate and grow further from here”

 

Ms Dayal has over a decade of experience in ad sales with stints at Zee and Discovery Communications prior to joining Network18 Group in 2005. She holds a degree in communications management from the National Institute of Advertising (NIA), Delhi and a Bachelor’s degree in English from the University of Delhi.

 

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