Debrief: Havells Wires: Lacks spark

04 Oct,2012

By Anil Thakraney


Havells is back with a new commercial, this time for their wires. This brand usually does offbeat work and has set the benchmark for advertising on electrical products, so one looks out for their ads with great expectation.


The commercial features Bollywood comedian Ranvir Shorey. Clad in a ganji and pyjama, he is seen meditating. He smells something fishy, and spends the rest of the commercial time sniffing around in his house. Till our man discovers that an ‘ordinary’ wire is burning because of excess load. Enter Havells. Problem solved.


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Extremely disappointed with this effort. It’s a straightforward, boring, problem/solution ad, with none of the famous Havells magic. In fact, it’s so bad, even on the first exposure when you don’t really know what’s happening, you get busy yawning. I suspect the client and the agency knew they are putting out a weak creative, and therefore relied on Shorey to pep things up with his usual filmi antics. Well, poor Shorey, how much ever he might be brilliant at comedy, there’s nothing he can do when the script sucks.


Poor show. The wires may or may not be burning, but I smell a creative burn-out here.


Rating: (On a scale of 1-5): 1. Message delivered. By boring you to death.


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