Dainik Bhaskar unveils 8-page gatefold ‘Gateway to New Bhopal’

25 Oct,2012

By A Correspondent

 

On Sunday, October 21, readers of Dainik Bhaskar’s flagship Bhopal edition in Madhya Pradesh were treated to an 8-page gate fold. The innovative gatefold was specially printed on the state-of-art KBA machine.

 

The front page gave no indication of the 8 page gate fold (Image- Cover page), but when the readers opened it they were treated to the Door visual (image – inside page) which opened from the centre on both sides (image- inside opening) and resulted in a 8 page gatefold with details on all the properties from the participating builders (image- 8 page gate fold). An initiative by the Dainik Bhaskar Bhopal sales team, it brought together 10 Builders of Bhopal which are developing ‘New Bhopal Area’ near International Airport. This opportunity was created with the Builders Exhibition ‘Awas Mela’ happening at Bhopal. Festival season is a very auspicious period for booking residential assets in our markets and hence this Gatefold, primarily a collective advertisement feature by the 10 Builders was highly relevant for the market. This special feature was circulated with the Bhopal City edition of Dainik Bhaskar.

 

Speaking on this initiative, Alok Purohit, CEO, MPCG & Gujarat, Dainik Bhaskar Group said, “Innovation works best when it is relevant and a pleasant surprise to the readers. For impact this is an intrusive innovation – as the reader must interact with it to get to their favourite newspaper and hence has a huge visibility and impact generator. To have done this in a live edition with the huge print run of Dainik Bhaskar Bhopal is another plus”.

 

R D Bhatnagar, CTO of Dainik Bhaskar Group said, “Dainik Bhaskar group is one of the few media houses, which have KBA Machines allowing multiple innovative possibilities. The special feature for the Bhopal Unit was printed at the Ahmedabad centre. The group is geared to bring alive such possibilities by utilising its strength in printing technology across centres”. Vinay Maheshwari, Sr. Vice President, SMD added, “This task required a massive effort on logistics and distribution to be able to reach readers on time with a large print run.”

 

KBA Machines are the state-of-art newspaper printing machinery from Germany. These high speed machines are capable of printing 80,000 copies in an hour allowing paper to go to bed late.

 

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