Dainik Bhaskar Group announces top 5 finalists for ‘Crack the Case’ contest

30 Oct,2012

By A Correspondent


With the final round of ‘Crack the Case’ just two days away, the Dainik Bhaskar Group is all set to welcome the five finalist teams.


This is the first time the group has created this opportunity for management students and the industry to provide a solution. The case study has received an overwhelming response with 340 plus registrations for the contest – across organizations such as Maxus, Rediffusion, Deloitte, Network 18 Media, O&M, IMRB, Titan, and HDFC, and from top B-schools like XLRI, IIM Bangalore and Kolkata.


The five shortlisted teams for the final round are one each from leading media agency Maxus and renowned research firm IMRB International, two from IIM Bangalore and one from XLRI.


Commenting on this venture, Sanjeev Kotnala, VP, Dainik Bhaskar Group said, “It was a difficult task to shortlist 5 from the lot, we found that a lot of entries have really made efforts to understand the business nuances of newspaper and have used secondary data beyond what was provided in the case. The final 5 made the cut after lot of debate within the Round 1 Jury. The jury placed extra focus on the logic and process of arriving at the decision than on the decision and presentation style. I do look forward to some interesting analysis and logic”.


In the final round participants will have 20 minutes to present their solution in Mumbai on October 31st, to a jury which includes Prof. Seema Gupta from IIM Bangalore


In the contest, participants are asked to suggest which new territory Dainik Bhaskar Group should address next, based on the case study by IIM Bangalore titled ‘Aspiring Growth’ focusing on the Maharashtra success of the Dainik Bhaskar group.


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