CVL Srinivas to join GroupM as South Asia CEO

10 Oct,2012

By A Correspondent


CVL Srinivas

GroupM Asia Pacific today announced that CVL Srinivas will join GroupM early next year (2013) to succeed Vikram Sakhuja as GroupM South Asia CEO with responsibility for all GroupM operations in India, Pakistan, Sri Lanka and Bangladesh.


Mr Srinivas (or ‘Srini’, as he is known in the industry) will also join the GroupM Asia Pacific executive committee. On October 9, Mr Srinivas had resigned from Starcom MediaVest Group as its Chairman-India and CEO, LiquidThread APAC. He had joined the group in January 2011.


Vikram Sakhjua, former GroupM Asia CEO who was recently announced as Worldwide CEO for Maxus, will remain based in Mumbai.


Mr Srinivas will report to Mark Patterson AP CEO GroupM. On the appointment, Mr Patterson commented, “Srini was our first choice by some stretch for this role. In his previous roles in GroupM he excelled and he rejoins us with more and different experiences under his belt, which will serve our clients, our people and our ambitions well. We have a world class business in theSouth Asiaregion and Srini has the skills, personality, relationships and attitude to build the business on strategy and with his own style and ideas too. He will add huge value inSouth Asia, to our business in the wider AP region and no doubt WW too. I am personally very excited and delighted to work with Srini closely once again as I am sure are many of his colleagues and friends in GroupM.”


On his new role, Mr Srinivas commented, “I am really looking forward to taking up this role and going back to an organisation where I learnt the ropes and built a business. Vikram and his team have done a phenomenal job in growing the business and diversifying the service offerings to date. I am thrilled to be joining a talented team and working with such a portfolio of powerful media brands and fantastic clients. Mark has outlined a vision for the business regionally and globally that I am excited and challenged about and one I look forward to participating.”


Mr Sakhuja said, “It has been a privilege and a joy over the past 15 years to work with Srini as a client, a colleague and a competitor. Srini brings truly disruptive thinking to the party and to my mind is the best person I can think of to take GroupM South Asia to an increasingly integrated, digital, data driven and addressable age. Welcome back to the family Srini.”


In a career spanning over 20 years in media industry, Mr Srinivas, an XLRI Jamshedpur alumnus, has served as Chairman Starcom MediaVest Group (India) at Starcom MediaVest Group, Director- Private Treaties at Bennett Coleman & Co Ltd, CEO, Asia Pacific at GroupM (Maxus), COO at Madison Communications, and Media Head Personal Products & Foods Unilever account at Fulcrum (JWT).


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