Bye Bye Hanmer, it’s now MSL India

17 Oct,2012

By A Correspondent


MSL Group, Publicis Groupe’s flagship strategic communications and engagement company, has announced the rebranding of Hanmer MSL to MSL India. This move comes nearly five years after joining MSL Group.


MSL Group now includes two national agencies – MSL India and 20:20 MSL – as well as two specialty offerings, 20:20 Social and MSL Group Creative+.  After aligning with MSL Group in October 2007, Hanmer MSL’s change to the MSL India brand this marks another important step towards solidifying an offer that includes a mix of local insights, relationships and expertise as well as strategic communications practices tailored to the India market.


Commenting on the announcement, Glenn Osaki, President, MSL Group Asia, and Chair, MSL Group India Management Board, said, “India has always been one of the highest priority markets, and we are proud to invest in and cultivate our team’s passion and commitment to providing top-of-the-line creative solutions to clients, and being the most trusted advisors in the nation. The new MSL India brand will emphasize our dedication to innovate and engage conversations and communities across the India market.”


Another highlight of this new growth was MSL India’s move to upgrade its infrastructure and technology, announced last week, with the recent opening of a new MSLGROUP India flagship office in Mumbai’s Lower Parel district. This new world-class environment is now home to the 250 joint staff of MSL India, 20:20 MSL and MSL Group Creative+ in one consolidated location. Notable features include state-of-the-art conferencing technology and a storytelling motif entwined with India’s rich culture and MSL Group’s dynamic character.


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