Big FM and Total Oil India announce ‘total quartz safety month’

05 Oct,2012

By a Correspondent


Big FM and Total Oil India Pvt. Ltd have announced the launch of ‘Total Quartz Safety Month’, a campaign that is spread across 21 cities, promoting safe driving habits.


The Total Quartz Safety Month campaign will be led by the 92.7 Big FM RJs advocating and initiating change required in the mindset of people, and garnering their support as far as road safety rules are concerned. The campaign is said to have meticulously unfold in four distinct phases: Phase I – Safe Driving; Phase II – Don’t Talk While Driving; Phase III – Don’t Drink and Drive; Phase IV – will see the culmination of the campaign through the ‘Total Quartz Safety Run’ which will see the participation of the local populace in each of the cities.


The campaign will see programming tailored to create audiences on Big FM ranging from traffic authorities, legal experts, people who have been affected by drunken driving accidents, tips to avoid getting into a situation, statistics related to accidents and more.


A 92.7 Big FM spokesperson said, “The Total Quartz Safety Month is a unique initiative that aims at encouraging Indians to take a pledge to drive safely. With the campaign culminating into the Total Quartz Safety Run, we are inviting 92.7 Big FM listeners to actively show their support towards a cause that has taken thousands of lives already this year. We are sure that our commitment towards this cause along with Total Lubricants’ support will work collectively towards the welfare of the community at large.”


Speaking about their association with Big FM to announce the Total Quartz Safety Month, B Vijay Kumar, Chairman and Managing Director, Total Oil India Pvt. Ltd. said, “Total considers people safety and health protection of paramount importance while carrying out its business activities in complex and diverse environments. Total through a coordinated and coherent approach is committed to improve the safety standards of individual and communities. The TOTAL Quartz Safety Run, our initiative with Big FM, is an important programme designed to promote safe driving habits thereby reducing accidents and saving precious lives.”


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