BBC Good Food India launches kitchen-studio

10 Oct,2012

By A Correspondent


A good kitchen is integral to culinary creativity and quality assurance, and that is the motivation behind the launch of the brand new BBC Good Food India kitchen. Like the magazine, the Good Food test kitchen is the first of its kind in India and firmly establishes the brand as the pioneering authority in food in India.


BBC Good Food India has at its core the triple testing of every one of the 80 plus recipes featured in the magazine each month. This makes the kitchen crucially important to the magazine. It has been designed to fulfil the brand’s central philosophy of fool-proofing every recipe so our readers get it right the very first time they try it in their kitchen. The kitchen will also serve as a laboratory for the creation and development of new recipes by the Good Food cookery team, thereby underlining our commitment to culinary innovation and growth.


Located centrally in Mumbai’s Prabhadevi, the 1,800 sq ft property houses a fully equipped kitchen as well as a photography studio. The mod cons in the fully fitted state-of-the-art kitchen include stovetops, wok burners, griddles and ovens and fryers, besides essentials such as a refrigerator, a cooler and a dishwasher. The kitchen is designed in a modular style, with an ergonomic central kitchen island.


Commenting on the launch, Tarun Rai, CEO Worldwide Media, said, “BBC Good Food is India’s first and only international food magazine. And we are very happy that, in another first for the magazine industry, we now have our own kitchen and studio to test each recipe and create new, original ones. The food scene in India is changing rapidly and people are experimenting with cuisines both in their kitchens as well when eating out.”


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