73% digitization target achieved; Ambika Soni meets Delhi CM

01 Oct,2012

By A Correspondent


Ambika Soni, Minister for Information and Broadcasting, met the Chief Minister of NCT of Delhi, Shiela Dixit, to discuss the progress made towards cable TV digitization on Sunday. In the four metro cities of Chennai, Delhi, Kolkata and Mumbai, the cable TV digitization deadline is October 31. During discussions Ms Soni emphasized the importance of meeting the deadline and sought the support of the Delhi government. The Chief Minister of NCT of Delhi assured the Minister of Information and Broadcasting of the Delhi government’s full support for the digitization exercise. She also asked the Chief Secretary to ask all SDMs to convene meetings with stakeholders to achieve digitization roadmap well within the time.


The ministry has embarked on an aggressive public awareness campaign on the digitization deadline, on more than 200 television channels. Radio jingles, print advertisements and SMS campaigns have also enhanced public awareness about the digitization exercise. With all these efforts, digitization percentage in the four metro cities has gone to 73 percent.


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One response to “73% digitization target achieved; Ambika Soni meets Delhi CM”

  1. soumen says:

    how much money ambika soni has taken to dictate what we will see?