WPP integrates teams for Colgate-Palmolive under ‘Red Fuse Communications’

07 Sep,2012

By A Correspondent


This isn’t a first for advertising and marketing services network WPP, but should help the servicing of a key client a great deal. Adland globally has been abuzz with the AdAge newsbreak that WPP has combined its various teams working with creative network Y&R, direct & marcom agency Wunderman, digital shopVML, media agency MEC and healthcare communications firm GHG to come under the umbrella of Red Fuse Communications.


According to the report in Advertising Age, WPP’s Global Managing Partner Stephen Forcione will be CEO, Red Fuse. Mr Focione has been heading the Colgate account thus far and will also be Digital Lead for WPP’s Top 30 clients. Colgate-Palmolive is the 34th largest marketer in the world as per the magazine’s DataCenter. Mumbai will reportedly be among the six cities where the Red Fuse roll-out will happen this year.


Although the Ad Age report quotes the Colgate CMO, the official press areas of both WPP and Colgate are silent on the development.


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