Vivel launches ‘digital talent hunt’ with Hungama

17 Sep,2012

By A Correspondent


Hungama Digital Media Entertainment along with ITC’s personal care brand, Vivel Face Wash, has unveiled a new television commercial called ‘MOBISur – Sitaron Ki Talaash with Shankar Mahadevan’ to look for India’s first digital talent hunt, which will give millions of Indians an opportunity to become a singing star.


This talent hunt enables participation from anywhere in the country; all that a participant requires is a mobile phone or an internet connection. This property empowers the participants to break the queue and forego travelling to the nearest city for an audition. The winners of the contest will get an opportunity to record an album with Shankar Mahadevan which will be released by T Series and Hungama. The winners will also receive Rs 5 lakh rupees.


Developed by Meridian Communications, the TVC features well-known Indian musician Shankar Mahadevan encouraging aspiring singers, who don’t get enough time out of their busy schedules, to showcase their talent through this platform. The TVC also features the ‘Ghar baithe baithe famous singer bano’ concept that highlights the various ways to participate in the contest so that the aspirants can live their musical dreams.


The contest has already received a phenomenal response since its launch with over 4,50,000 call-ins on IVR and more than  6,00,000 entries on the website in just 40 days.


The TVC is currently on air across various music and other GEC channels. The latest TVC can be viewed at



Meridian Communications Pvt Ltd

Creative: Anurag Khandelwal, Satish deSa

Account Management: Mohit Ahuja, Abhishek Nand

Production House:

Jack in the Box

Director: Myles

Producer: Ashlesha Bangia


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