Tuhina Anand: Giving something more… &more!

10 Sep,2012

By Tuhina Anand


Put on your party togs and don your dancing shoes, we’re celebrating the first birthday of our baby MxMIndia. What a journey it’s been for all of you who have been involved with this venture! Looking back, I can confidently say that I am proud to be a part of the team who has been endlessly pushing boundaries to give the best and wholesome information on issues and news related to media, marketing and advertising fraternity.


MxMIndia has emerged as a name to reckon with in the industry in a short span of a period and I do not hesitate to say that the content we provide especially our special coverage has been superior to many of those who have been in this field for longer than us. For me, MxMIndia has always been about pushing boundaries, it’s about giving an edge to our coverage, knowing that when people will read the same stories on different media the next day, they will realize that we have gone that extra mile to give our readers something more meaningful. And in this last one year, I have heard from different people how they have recognized our effort and see MxMIndia as a refreshing change.


In this last one year, I have heard from different people how they have recognized our effort and see MxMIndia as a refreshing change.

In the last one year, I have done innumerable stories and today as I look back I feel happy that I got an opportunity to be part of an ably guided team helping me to do some good work. Just recently, I worked on a story on the missing account planners in advertising agencies and believe me as I started digging further the story only got more fascinating. I started with a simple assumption that the ad agencies today would rather spend on a creative person than an account planner but as I started speaking to various people, new facets to the issue started opening up. It was learning for me too.  In fact, the good part of being at MxMIndia is that we take up industry issues seriously and while interacting with various people on the issue what often comes up is a new aspect of that issue altogether which one perhaps didn’t know or never really thought of seriously. So it has been a learning process, and it continues.


Another story I worked on was the whole issue of agencies staying solo or being part of a biggie (http://www.mxmindia.com/2012/07/stay-solo-or-scale-up-with-a-biggie/). The story now becomes more relevant when we see star indie agency Taproot selling stake to Dentsu Inc. Mind you, we did this story months ahead of the current development and it is now being taken up by other media. Then there was a story on e-commerce (http://www.mxmindia.com/2012/07/is-there-money-to-be-made-in-e-commerce/) which again was an eye-opener for me as talking with the players gave me a peek into the way the business functions especially considering that e-comm is the in thing today.


The list of stories continues and of course there is the long list that can be especially dedicated to my effort of getting the anchor organized for the website.

The crux, however, remains that MxMIndia is a genuine effort to give something more to our industry and I hope we have succeeded some bit in our endeavor.


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