TRAI extends last date for comments on ad duration rules

20 Sep,2012

By A Correspondent

 

On the request of stakeholders, the Telecom Regulatory Authority of India (TRAI) has extended the last date for receipt of comments on the draft regulation of Duration of Advertisements in Television Channels (Amendment) Regulation, 2012 to September 24, 2012.

 

The Telecom Regulatory Authority of India (TRAI) released a draft regulation on Duration of Advertisements in Television Channels(Amendment) Regulation, 2012 on 27.08.2012 for which comments of the stakeholders were sought by September 11, 2012. TRAI’s notification in May 2012 sought to limit the duration of television advertisements to 12 minutes per hour. The move was criticized heavily by broadcasters, who rely heavily on revenues from advertisements.

 

In June 2012, however, Telecom Disputes Settlement and Appellate Tribunal (TDSAT) had stayed the Telecom Regulatory Authority of India’s (TRAI) notification to limit the duration of ads to 12 minutes per hour.

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos