(Experience: 6 years)

A Mass Media graduate from Mumbai University, Tinaz joined Ogilvy India in 2006 as a digital media planner and from there began her career as a digital media evangelist. Though she has had the good fortune of learning and executing 360-media campaigns, her passion is still digital.

On her current role she says: “I am currently unlearning and learning the rules of the ever evolving media landscape at OMD. Servicing a CPG giant in Hindustan Unilever has its own challenges, and I’m not going to be stoic about it. Nevertheless, it keeps me on my toes and provides immense opportunities for new learning. I love every bit of it.”

On choosing media planning as a career, she said: “For me it was not me that chose media planning & buying, actually, media planning chose me! It happened unexpectedly at my first job as a client servicing executive with a mid-sized agency. The only person who managed media left and overnight I had to fill in that role. It was the most stressful situation I faced then, but had no option but to take it in my stride. What stood out for me in the media planning function is that you are completely in control of the work you deliver- the idea, plan, and logic. There is more ownership, as you will never let something that you are not personally convinced about, go to your client.”

When asked on the role that she would like to take on in the future, she said: “I see myself as a digital media ‘guru’ to watch out for in the next 5 years.”