The Anchor: 5 trends to watch for in the ad network space

26 Sep,2012

By Kiran Gopinath


#1 Ad networks allow advertisers to focus on audiences rather than just publisher/content-specific deals.


#2 Advertisers are able to understand and target users most effectively and efficiently using ad networks.


#3 Data segmentation and analytics drive advertising and marketing efficiencies on ad networks.


#4 Publisher revenue yields will increase as efficiencies of inventory utilization improve.


#5 Moving up the value chain to becoming digital media consultants rather than just publisher aggregators.


Kiran Gopinath is the Founder and Chief Executive Officer of Ozone Media Solutions


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