The Anchor: 5 trends to watch for in the ad network space

26 Sep,2012

By Kiran Gopinath

 

#1 Ad networks allow advertisers to focus on audiences rather than just publisher/content-specific deals.

 

#2 Advertisers are able to understand and target users most effectively and efficiently using ad networks.

 

#3 Data segmentation and analytics drive advertising and marketing efficiencies on ad networks.

 

#4 Publisher revenue yields will increase as efficiencies of inventory utilization improve.

 

#5 Moving up the value chain to becoming digital media consultants rather than just publisher aggregators.

 

Kiran Gopinath is the Founder and Chief Executive Officer of Ozone Media Solutions

 

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